Cassidy

For this project, our focus was to refresh the brand strategy, website design and development, and social marketing for an area leader in real estate. We wanted to create an immersive experience that bridged the gap between traditional and lifestyle real estate.

Our brand strategy was centred around the concept of "better", with a focus on how Better dedication is at the core of the business. We wanted to communicate this message in a flexible way that would stand out above the competitive noise in the market.

To track the effectiveness of our campaigns, we implemented key metrics such as website traffic, social media engagement, and lead generation. Our goal was to drive growth and brand awareness to help the business expand. 

We utilised key social media platforms to share engaging content that showcased the agency's services and highlighted its expertise in the industry. We also created marketing strategies that would help drive traffic and generate leads.

To ensure a seamless user experience, the website was designed with lead generation in mind. We created compelling photography, copywriting, and content that showcased the agency's services and expertise. We also created a brand video that highlighted the core message of Better dedication.

The design of the website was focused on creating an immersive experience that captured the essence of the brand and its commitment to excellence. In addition to the website design and development, we also created a suite of marketing materials that were designed to elevate the brand's perception. 

We created social assets that showcased the agency's services and expertise. We also developed a brand refresh that gave the brand a premium look and feel, with imagery that showcased their market position. The brand language we created gave the brand an ownable look and feel that enabled consistency across all marketing channels. 

Overall, our goal was to launch this area leader into the future by creating a brand strategy, website design and development, and social marketing that would elevate the brand's perception and showcase its commitment to excellence. Through our use of key metrics, engaging content, and a seamless user experience, we were able to help the business grow and expand its reach in the market.